E-Commerce

Securing e-commerce transactions and optimizing order fulfillment for an online retailer

Client overview

A fast-growing e-commerce company specializing in fashion and lifestyle products, processing thousands of daily transactions. The company faced increasing cybersecurity threats, slow order processing, and high cart abandonment rates due to website performance issues.

Challenges

1. Cybersecurity and fraud prevention risks:
   • A surge in fraudulent transactions and chargeback disputes increased financial losses.
   • Customer payment data was at risk due to inadequate encryption protocols.
   • Compliance with PCI-DSS and GDPR was at risk due to outdated data protection measures.
2. Inefficient inventory and sales management:
   • High traffic spikes during sales events caused website crashes and slow load times.
   • Customers experienced long checkout processing times, leading to a 40% cart abandonment rate.
3. Logistics and order fulfillment delays:
   • Manual order processing and warehouse inefficiencies led to delayed shipping.
   • Lack of real-time inventory visibility resulted in overselling and out-of-stock issues.

Axiom’s solution

Axiom implemented a secure, high-performance e-commerce infrastructure with automated order management:

1. Cybersecurity and compliance enhancements:
   • Implemented AI-powered fraud detection, reducing fraudulent transactions by 92%.
   • Deployed end-to-end encryption (E2EE) for all transactions, securing customer payment data.
   • Achieved 100% PCI-DSS and GDPR compliance through automated security audits and data protection measures.
2. Website performance optimization:
   • Migrated to AWS cloud hosting with auto-scaling, reducing load times by 50%.
   • Integrated a CDN (content delivery network), ensuring seamless website performance worldwide.
   • Implemented one-click checkout, reducing checkout time by 35% and lowering cart abandonment by 28%.
3. Automated order fulfillment and logistics:
   • Introduced AI-driven inventory forecasting, reducing out-of-stock issues by 40%.
   • Implemented warehouse robotics and automated sorting, cutting order fulfillment time by 50%.
   • Deployed real-time shipping updates, improving customer satisfaction and reducing shipping inquiries by 60%.

Results achieved

1. Stronger security and compliance:
   • Prevented fraudulent transactions, reducing chargebacks by 92%.
   • Achieved full PCI-DSS and GDPR compliance, avoiding potential legal penalties.
2. Improved website performance and sales conversions:
   • Increased website speed by 50%, improving customer experience.
   • Reduced cart abandonment by 28%, increasing revenue.
3. Faster order fulfillment:
   • Reduced order processing times by 50%, ensuring faster deliveries.
   • Decreased out-of-stock issues by 40%, improving inventory management.